In the vast realm of publishing, few companies stand out as distinctly as Amava Heritage Publishing (PTY) LTD. Operating within the cultural, traditional, and royal authority sphere, this company is on a mission to reclaim the rich heritage of black people. Through meticulous research, debate, and publication, Amava Heritage brings to light stories that have long been overshadowed by colonial narratives.
The Essence of Amava Heritage
Amava Heritage is not just about publishing stories; it's about reviving a legacy. Their stories delve deep into the African economy, justice system, governance structures, and the heroes that shaped them. These narratives challenge the notion that African history began with colonial invasion. They paint a picture of a time before colonization, before the forced servitude, and before the loss of land and identity. Through their work, Amava Heritage aims to provide the younger generation with a context to understand the present and shape a brighter future.
Vision and Mission
With a vision to serve as the intellectual foundation for an Africa rediscovering itself and interacting with the world from a position of strength, Amava Heritage is steadfast in its mission. They are committed to sourcing material from various mediums – audio, oral, written, and even those still classified under repealed colonial laws. Their goal is to make this material accessible to the masses, especially the African activists striving to redefine their identity.
Some of the books they offer: www.amavaheritage.co.za
Core Values
Amava Heritage operates under a set of values that reflect its commitment to the African community:
- Prioritizing truth without fear or favor.
- Ensuring the accuracy of all published information.
- Delivering efficient services.
- Engaging with all social strata within African communities with simplicity, humility, and patience – reflecting the essence of African Royal Authority.
The Driving Force: Themba Ngada
At the helm of Amava Heritage Publishing is its founding Director, Themba Ngada. With a career spanning 23 years in the communication industry, Themba's expertise is unparalleled. From Print Media Reporting to Public Relations and Business Leadership, he has climbed the corporate ladder, with notable stints as the Marketing Manager for the City of Cape Town.
Themba's accolades include the Unitech Excellence in Journalism 1997, being a finalist for Manager of The Year BMF 2007, and the Prisa W/Cape Region of the Year Award 2007. He is a professional member of The Public Relations Institute of Southern Africa and has held numerous board positions, including the current Board Chairperson for the Public Relations Industry Advisory Committee at Cape Peninsula University of Technology.
In Conclusion
Amava Heritage Publishing is more than just a publishing house; it's a beacon of hope for a continent looking to reclaim its rich history. Through their work, they are not only preserving the past but also shaping the future.